San Francisco, CA — June 10, 2023 The iconic 90s digital pet, Tamagotchi, has been reimagined as a physical AI-driven companion by startup Sweekar. The new device, launched this week, blends nostalgia with modern technology, offering users a Tamagotchi that won’t die from neglect.
The original Tamagotchi, created by Bandai in 1996, was a simple digital pet housed in a keychain-like device. Players fed, played with, and cared for their virtual pet, which required constant attention to survive. The toy became a global phenomenon, selling over 76 million units by 2010.
In recent years, Bandai has released updated versions of the Tamagotchi, including touchscreen and smartphone apps. However, the core premise remained unchanged—a digital pet that could only be interacted with virtually.
Sweekar’s new Tamagotchi takes the concept into the physical realm. The device, shaped like a small, rounded pod, contains sensors and microprocessors that allow it to respond to touch, sound, and motion. Unlike its digital predecessors, this Tamagotchi has a physical presence, requiring users to interact with it in real time.
The AI-powered pet learns from its owner’s behavior, adapting its responses over time. It can recognize voices, express moods through LED lights, and even simulate basic emotions. The device syncs with a companion app, allowing users to track its health, feed it, and play mini-games.
The reintroduced Tamagotchi appeals to two demographics: millennials who grew up with the original and younger users experiencing it for the first time. Early reviews praise the device’s tactile feedback and the emotional connection it fosters.
For parents, the AI-powered Tamagotchi serves as an educational tool, teaching responsibility and empathy. The device’s ability to "learn" from its owner adds a layer of personalization, making it feel more like a real pet.
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Sweekar plans to release additional accessories, such as a small playpen and a carrying case, to enhance the Tamagotchi experience. Future updates may include new character designs and expanded AI capabilities, such as voice commands and advanced emotion recognition.
The company is also exploring partnerships with educational institutions, positioning the AI Tamagotchi as a tool for teaching emotional intelligence and basic coding skills.
Sweekar’s AI-powered Tamagotchi bridges the gap between nostalgia and innovation. By combining physical interactivity with AI, the company has created a new kind of companion that feels both familiar and fresh. Whether as a playful gadget or an educational tool, the modern Tamagotchi proves that even old favorites can evolve.
